![]() ![]() For packaging this means ready-made designs for different types of packaging that can be easily adapted to the desired height for a product and will be ready to print. In addition, two new guides for packaging and point of sale promotions have been developed. ![]() To make the branding process easier, useful additional material has been added including fresh design solutions, stills from the latest episodes, new textures and updated vector graphics, along with new quotes from Masha. In the main style guide, all licensees can now find new images of the characters in a wide variety of contexts, along with high-quality backgrounds, new colour palettes, icons, patterns and graphic elements. Maurizio Distefano Licensing, the agent for Masha and the Bear in Italy, is looking forward enormously to pursuing opportunities to refresh upcoming collections of consumer products alongside both existing licensees and future partners. It includes the publication of a brand-new core style guide with many impressive innovations including: For the first time since the launch of Masha and the Bear, brand owner Animaccord has carried out a major rebranding exercise. ![]()
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